REALTOR®
Principal Broker/Owner
404-786-2407 cell | 404-410-2777 office
cherieking404@gmail.com
She’d always dreamt of owning her own brokerage, but, like everything worthy of a wait, it took some time. It was important to her that people were connected — to each other and to the perfect property.
Her evolution during years of selling real estate taught her that real estate really is about the agent; it’s not about the brand. She goes to the end of the earth for her clients and her agents. They all get to tap into her expertise and energy.
Now that she owns her own brokerage, she’s choosing agents that feel the same way she does. Her company is not anything like corporate real estate; it’s classic boutique real estate by design. She wants the money to stay in her agents’ pockets, and her clients to get some genuine attention.
Cherie still is selling, but mostly via referral. She gives new customers who find her to her likeminded agents.
She knows not to judge a book by its cover — some houses have amazing features inside that don’t shine through the outside. Hence, she likes her clients to at least get out of the car and take a few steps inside. You’ll never know if you’re truly going to like it unless you give it a chance!
Her general contractor’s license means she has a great eye for improvements that won’t cost much. She loves old houses, sees their potential, and can talk her clients “off the ledge” by pointing out 10-minute cosmetic fixes the untrained eye might see as a huge challenge.
When she’s selling, it’s her goal to perfectly match people with a home that suits their personality, lifestyle and budget at the same time. She appreciates new homes but has a flair for finding houses with just enough character to fulfill her clients’ visions. She can tell within minutes whether a home is for someone — she sees it in their faces.
Original doors and trim (especially unpainted), mantles and old fireplaces get her attention. She knows the value of these untouched treasures, and how hard it is to find them.
Now that she owns her own brokerage with ideal agents, Cherie is supporting them with her deep resources, connecting them to trusted sources, answering questions and helping them write great contracts.
If you’re looking for a real-estate boutique brokerage to help you find something special — or are an agent looking for a unique place to put your passion in play outside the corporate culture, you’ve found it!
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